I watched Sam Horn speak at TedX in Bethesda and knew that I needed to buy her book, “POP! Create the Perfect Pitch, Title and Tagline for Anything“. I was not disappointed.
“POP!” shows you why some ideas break out and others fade away. Sam explains what causes people to become so excited about a product that they can’t wait to tell their friends. She uses tons of great examples to show you how an idea can be communicated so that it catches fire in people’s imaginations.
This book will teach you how to create names and messages that can break out using simple and proven process. You’ll learn to make your words POP by being Purposeful, Original and Pithy. When you’re done, you’ll know how to create one-of-a-kind ideas that pop through the noise, off the shelf and into people’s imaginations.