Good reads

The most valuable asset you’ll ever have is your mind, and what you put in it. – Tony Robbins

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I’m always reading some book to improve my writing, especially with the fast-pace of change in digital communication. Below are some of my favourite reads.

FYI: Belgium isn’t big enough for it’s own Amazon shop, so hyperlinks go to



made to stickMade to Stick (Chip and Dan Heath)

Why do some ideas survive and others die? The brothers Heath answer this vexing question in this fast-paced book by revealing the anatomy of “sticky” ideas and how to make ideas stickier. I read this book on the beach and found it just as entertaining as informative.



Talk Like TedTalk Like Ted (Carmine Gallo)
If you haven’t heard of TED, you’re probably not using the Internet. Literally billions of people around the world have been touched, moved and inspired by 18-minute TED Talks on the most important topics of the day. This book teaches you how to package your ideas, TED style. You’ll learn all the best ways to sell yourself and your ideas persuasively.


Don't make me thinkDon’t Make Me Think (Steve Krug)
Writing for the web is fundamentally different than for print. Why? Because web content is scanned quickly, not read leisurely. There’s much more to the story, and you’ll learn all about in this book from the world’s UX guru, Steve Krug.



Between You and Me: Confessions of a Comma Queen (Mary Norris)Between you and me

In writing circles, especially in New York, Mary Norris is affectionately called the “comma queen”…and for good reason. She has spent more than three decades in The New Yorker’s copy department, maintaining its celebrated high standards. Read this for a fun take on the most common and vexing problems in spelling, punctuation and usage.

Eats shoots


Eats, Shoots & Leaves (Lynn Truss)
Proofreading is my least favourite part of writing. Checking proper punctuation can be super annoying, especially in Europe with so many different standards. That is unless you think and write like Lynn Truss. Her book offers laugh-out-loud stories and grammar how-to’s that make proofreading (kinda) fun.



The Elements of Style (Strunk and White)strunk
If you’re looking for a classic on the fundamentals of English style, Strunk and White deliver. My alma mater in New York has been giving every freshmen this book on the first day of class since the 1920s. The lessons are still relevant today, no matter if you’re writing a Facebook post or a memo.